What do you do if the business you’re in . . .?
Who you are is how you conduct your business
Expose yourself
Why doesn’t anybody try to accelerate who you are strategically?
Companies spend millions on marketing
Little effort on how you do it?
What determines how you do it?
Simple answer – who you are
No focus on what to expect or how it will roll out
Most all of the conversations are focused on what is going to be purchased or built
So if you could jumpstart knowledge of who you are to potential customers . . .
Where would you jumpstart it?
Looking at a profile of you
After meeting someone and having a conversation
Waiting in line
Sitting next to someone
Recommendations and Referrals
How does one jumpstart?
Let them see you speak
Let them hear you speak